Brief
The project
Brief
CCDAS, CCData’s Digital Asset Summit is growing each year and needed a cohesive visual identity that would capture the essence of the summit, raise brand awareness and communicate CCDAS consistently across all channels.
The project
The project, apart from branding, brand guide and media kit, included design of all assets for the event such as stage backdrop, panels, signage, registration desk, banners, digital assets, merchandise as well as an event website.
The logo
Graphic element
The logo
The logo has bold upper-case lettering to go with the short name. The cut out in the D symbolizes a block in the blockchain, the technology used for digital assets. It also connects to the new logo for CCData.
Graphic element
The lines shaped in a string of parallell lines with a gradient reflects the digital space and a typical financial chart showing the changes in price and comparison between currencies.
Website
Website
I designed an event website with the purpose to be informative and inspire to attend. The hero contains a video from the event from previous years, and a counter showing time until the next event.
The agenda page has two versions, one preliminary, and one once the agenda has been set, where detailed information for each agenda item folds out at a click.
