Brief
Idea
Brief
Finstride offers financial consulting services through tech and data solutions, to create a seamless journey between traditional finance and blockchain technology. They needed a brand identity and a website for their launch in August 2024.
Idea
Finstride’s target audience is small to medium sized businesses with limited knowledge of crypto. I focused on clarity, minimalistic and modern with a sense of movement and open space in the design to feel easy to navigate and comprehend.
The logo
The logomark
The logo
The Finstride logo is accentuates the brand personality and values: modern, digital, change, borderless, complexity simplified with a custom made sans serif stripped down to its most basic shape for a to the point attitude. The borderless is further emphasised in the dynamic gradients and white background.
The logomark
The logomark (emblem) is inspired by the letters F and S. The forward slant reflects the forward motion of “strides”. The free space between the bars shows a borderless structure, and the different heights of the three bars give the appearance of steps, which illustrates the steps between TradFi and crypto.
