Helping Cuba in Sweden promote world famous salsa bands coming to Stockholm.
Cuba in Sweden organizes concerts and dance events, bringing world famous bands from Cuba to Sweden. They asked me to design their marketing material to advertise their gigs in Stockholm. I also came up with a logo for them as they did not have one. It can also be used as a stamp, for instance at the entrance of their events.
Brief
Logo design
Brief
They needed various marketing material for a few gigs in Stockholm. This included posters, rollups, leaflets and event banners for social media. Information needed to be included on all prints as they would be displayed at dance clubs and other music events with nobody around to answer questions.
Logo design
Salsa music has been around for years, so I went with a retro feel. I incorporated the 5-pointed star from the Cuban flag radiating musical energy in Sweden. The trombone gets to symbolize all the other instruments and the music itself because as it is played, it is itself in motion, as portrayed in the logo.
