![](https://axmchr.com/wp-content/uploads/2024/07/finstride-imac.png)
Brief
Idea
Brief
Finstride offers financial consulting services through tech and data solutions, to create a seamless journey between traditional finance and blockchain technology. They needed a brand identity and a website for their launch in August 2024.
Idea
Finstride’s target audience is small to medium sized businesses with limited knowledge of crypto. I focused on clarity, minimalistic and modern with a sense of movement and open space in the design to feel easy to navigate and comprehend.
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-ipad-iphone.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-macbook.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-ipad.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-logo.png)
The logo
The logomark
The logo
The Finstride logo is accentuates the brand personality and values: modern, digital, change, borderless, complexity simplified with a custom made sans serif stripped down to its most basic shape for a to the point attitude. The borderless is further emphasised in the dynamic gradients and white background.
The logomark
The logomark (emblem) is inspired by the letters F and S. The forward slant reflects the forward motion of “strides”. The free space between the bars shows a borderless structure, and the different heights of the three bars give the appearance of steps, which illustrates the steps between TradFi and crypto.
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-logomark.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-concept.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-rollups.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-office.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-website.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-designsystem.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-typography.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-color.png)
![](https://axmchr.com/wp-content/uploads/2024/07/finstride-businesscards.png)