Brief
Project
Brief
CCData is a global cryptocurrency market data provider. They moved from retail clients to financial institutions, and needed a relevant visual identity to clearly communicate their brand and resonate with a more defined target group.
Project
The project included: a complete visual identity with brand concept (logo, color system, typography, graphic elements, imagery, iconography + brand guide). I also designed the website, report covers, infographics, slide decks and social media templates.
Challenge
Logo
Challenge
The decision to separate the brand into two branches, retail (CryptoCompare) and institutional (CCData) coincided with the FTX crypto exchange collapse and it became quite urgent to get CCData off the ground. The full rebrand was completed in 3 months.
Logo
The CCData logomark is based on a digital look for 1 and 0 (binary code) morphed into geometric squares and rectangles symbolizing blockchain technology. I custom-made the font going for classic minimalistic lettering in semibold, and a “t” with a slightly edgier cut.
